Subscription business to deliver world craft beer every week

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1. Business Plan
As the demand of craft beer is increasing, consumers are getting interested in world craft beer. Then, we select world craft beers every week and ship them. 

2. Business Model Canvas
The point of our subscription business for craft beer delivery is that we will simply ship selected craft beer every week after contracting of subscription. Therefore, We would like to set the following as a catch phrase that tells our advantages to customers. 

"Receive world craft beer every week by shipping!"

 Now let's consider each element of the Business Model Canvas.

2.1 Customer Segments
First, as for Customer Segments. Those items are picked up as follows.
  • Any individuals who would like to enjoy craft beer
  • Any individuals who would like to enjoy foreign products
  • Any individuals who would like to have craft beer without going out of home
Our customer segments are simply all individuals who would like to enjoy craft beer without going out of home. All they have to do after contracting subscription is waiting at home. Then, they can enjoy world craft beer at home. 

2.2 Values Propositions
Next, about Values Propositions. Those items are picked up as follows.
  • Consumers can know and taste the world craft beer every week
  • Easy to order with online site and app
  • Special selection by professionals
  • Pay with online methods
It is difficult to go abroad under the virus pandemic, then we hope consumers will be glad to receive craft beer without going out of home after paying with online methods. 

2.3 Revenue Streams
Next, about Revenue Streams. Those items are picked up as follows.
  • Subscription
  • Premium membership
Customers can order the world craft beer every week by just registering for subscription. In addition, if consumers join the premium membership, they can customize beer sets based on their preference. 

2.4 Channels
Next, about Channels. Those items are picked up as follows.
  • Website(Desktop, Mobile)
  • App
  • Marketing sites
We will create websites and apps for marketplace to register for subscription. In addition, we will also link with sites from delivery companies and other point services so that customers can be accessed from there.

2.5 Customer Relationship
Next, about Customer Relationship. Those items are picked up as follows.
  • Customize beer selection depending on allergy
  • Automated Delivery
  • Customer support
  • Feedbacks & Rating
It is assumed that individual customers will place their own orders from their smartphone. Then, create a mechanism to improve business by receiving feedbacks and ratings from customers who purchased our products.

2.6 Key Activities
Next, about Key Activities. Those items are picked up as follows.
  • Professional consultants select the craft beer every week
  • Importers collect the selected craft beer
  • Delivery to consumers
  • Platform Development
After selecting world craft beer by consultants every week, importers will collect the selected craft beer and ship them to customers. Then, we need to minimize the time to prepare for the craft beer. 

2.7 Key Resources
Next, as for Key Resources. Those items are picked up as follows.
  • The number of craft beer
  • The quality of craft beer
  • Platform to order
  • Discount tickets
In order to keep consumers enjoying the nice user experiment with craft beer, we need to select best craft beer sets for customers. If we cannot make the beer sets to satisfy customers, we will not be able to achieve customer success.

2.8 Key Partners
Next, about Key Partners. Those items are picked up as follows.
  • Professional consultants about craft beer
  • Importers of craft beer
  • Delivery Service Partners
  • Information Technology Partners
  • Payment Processors
  • Advertising Agencies
It is important to create network among professional consultants to select beer, importers and delivery service partners. If the collaboration will work smoothly, our simple business model will go well. 

2.9 Cost Structure
Next, about Cost Structure. Those items are picked up as follows.
  • Advertising                      
  • Site & app development  
  • Delivery
  • Salaries
  • Site & app operation
The main costs are for developing and maintaining the online marketplace. We need to customize and improve the system depending on the feedbacks from customers.

3. Future Perspective
The tastes of craft beer is very sensitive and attractive. If we can deliver such best craft beer every week, customers can have nice time with nice beer at home under the pandemic. We hope not only current beer lovers,  we would like to approach to any customers who are not familiar with craft beer and make the trend of craft beer bigger.