Smart footballs Business Model - Let’s measure your ability with sensors!

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eye catch

1. Business Plan
The products with sensors are getting popular these days. Especially, sports related products are friendly to sensors. If users can use the numerical data from sensors effectively, they can play sports more theoretically. Then, such advanced way will lead the current sports level to next level. As a result, we hope those users can enjoy sports more and have awesome user experiences in the future.

2. Business Model Canvas
The important point for our business is to measure sports ability correctly by sensors. In order to promote this service, we made a simple catch phrase to fascinate users shown as follows.

"Let’s measure your ability with sensors!"

 Now let's consider each element of the Business Model Canvas.

2.1 Customer Segments
First, as for Customer Segments. Those items are picked up as follows.
  • Any individuals who would like to analyze their abilities correctly
  • Any individuals who would like to coach with sensor products
Our customer segments are mainly all individuals related to football. We hope that football players will train themselves with theoretical way using this smart football with sensors.

2.2 Values Propositions
Next, about Values Propositions. Those items are picked up as follows.
  • Players can confirm their abilities with correct numerical values
  • Players can analyze their strategy and training technologically
  • The football is easily linked to app using by bluetooth
  • Easy to confirm data in app
It is very important for sports players to measure their abilities with correct numerical values. If users can check numerical data from football itself, and check it soon online, it would be awesome user experience. Hope the user experience will make sports more exciting.

2.3 Revenue Streams
Next, about Revenue Streams. Those items are picked up as follows.
  • Pay per an order
  • Maintenance fees
  • Subscription
  • Premium membership
Not only just selling the products, we need to set up rich customer support centers. That's because such sensors products are very sensitive and have a lot of risks not to work correctly. In order to keep user's trust, we need care of users very well.

2.4 Channels
Next, about Channels. Those items are picked up as follows.
  • Website(Desktop, Mobile)
  • App
  • Sports shops
  • Online shopping sites
  • Marketing sites
We will create online site and apps for online communication. In addition, we will also link to usual sports shopping sites to approach users.

2.5 Customer Relationship
Next, as for Customer Relationship. Those items are picked up as follows.
  • Automated Delivery
  • Customer support
  • Feedbacks & Rating
It is assumed that we should support customers carefully by fixing troubles about sensor products. We need to tell about the risks to users beforehand. Unless the cares, we will lose trusts soon.

2.6 Key Activities
Next, about Key Activities. Those items are picked up as follows.
  • Design & develop products
  • Platform development
  • Fix footballs
  • Q&A support for users
  • Promote products
Since we do not have physical places to put together customers, we can focus on business operations by developing better platform. 

2.7 Key Resources
Next, about Key Resources. Those items are picked up as follows.
  • The number of products
  • The quality of data platform
  • Platform to manage personal data
  • Discount tickets
In order to keep consumers enjoying the nice user experiment with the latest sensor product, we need to develop data platform to show numerical data from smart footballs after setting up bluetooth. If we cannot keep the quantity, we will not be able to achieve customer success.

2.8 Key Partners
Next, about Key Partners. Those items are picked up as follows.
  • Football Players & Coaches
  • Manufacturer
  • Information Technology Partners
  • Delivery Service Partners
  • Payment Processors
  • Advertising Agencies
It is important to have manufacturer partners to make sensitive sensor products.

2.9 Cost Structure
Next, about Cost Structure. Those items are picked up as follows.
  • Advertising                      
  • Manufacturing                 
  • Delivery                           
  • Salaries
  • Site & app development
  • Customer support operation
The main costs are for manufacturing, developing and operating platform. We need to customize and improve the system to produce the products depending on the feedbacks from customers.

3. Future Perspective
Not only putting in current sensors, we need to develop better sensors for better user experiences. Therefore, we should keep watching user's feedback and sports technology. Hope we can contribute to user's better experience itself.