Pizza Oven Car Business - Let’s bake pizza professionally at home!

on
eye catch

1. Business Plan
Currently, the market of kitchen car is growing up rapidly. People can have professional recipes at places like parks where kitchen cars visit. If you can call the kitchen car to your home casually and bite professional recipes by good chefs, it would be wonderful experience for customers. Then, we would like to start such business from pizza oven car business. Customers can enjoy professional pizza made with professional oven at home and anywhere customers like.

2. Business Model Canvas
The important point for our pizza oven car business is serving professional pizza by pizza oven car. Customers can call the car anywhere they like not only home. Therefore, a catch phrase to fascinate customers is shown as follows.

"Let’s bake pizza professionally at home!"

 Now let's consider each element of the Business Model Canvas.

2.1 Customer Segments
First, as for Customer Segments. Those items are picked up as follows.
  • Any individuals who would like to have professional pizza at home
Our customer segments are very simply anyone who loves pizza baked at professional pizza oven. It is not easy to have own pizza oven at home, so if the pizza oven car comes to anywhere customers like, it would be nice user experience for customers.

2.2 Values Propositions
Next, about Values Propositions. Those items are picked up as follows.
  • Customers can enjoy professional pizza at home without going to pizza restaurants
  • Easy to order pizza with online site and app
  • Customers can order the pizza car anywhere they like
  • Pay with online methods
It is very important for customers to call the pizza oven car casually. Then, the pizza oven car should be easily called from online site and apps. We believe that the user experience would be a very big value.

2.3 Revenue Streams
Next, about Revenue Streams. Those items are picked up as follows.
  • Pay per an order
  • Subscription
  • Premium membership
Customers can order each original character figures with online site and app. If consumers join the subscription membership, they can order many times with fixed price.

2.4 Channels
Next, about Channels. Those items are picked up as follows.
  • Website(Desktop, Mobile)
  • App
  • Marketing sites
We will create online site and apps for online order system. In addition, we will also link with marketing sites to promote this service to pizza lovers and families who would like to enjoy professional pizza with children.

2.5 Customer Relationship
Next, as for Customer Relationship. Those items are picked up as follows.
  • Self order
  • Automated Delivery
  • Customer support
  • Feedbacks & Rating
It is assumed that individual customers will place their own orders from their smartphone. Then, create a mechanism to improve business by receiving feedbacks and ratings from customers who purchased the original figures.

2.6 Key Activities
Next, about Key Activities. Those items are picked up as follows.
  • A pizza oven car goes to a place where customers ordered
  • Customers order pizza as usual
  • Make pizza in the professional oven
  • Platform Development
Since we do not have physical stores to put together customers, we can focus on business operations by trucks with pizza ovens and creating new recipes.

2.7 Key Resources
Next, about Key Resources. Those items are picked up as follows.
  • The number of recipes
  • The quality of pizza
  • The number of pizza oven car
  • Platform to order
  • Discount tickets
In order to keep consumers enjoying the high quality pizza anywhere they like, we need many pizza oven cars. If we cannot secure the quantity, we will lose the trust from consumers for sure. 

2.8 Key Partners
Next, about Key Partners. Those items are picked up as follows.
  • Chefs specialized in pizza
  • Truck Driving Partners
  • Information Technology Partners
  • Payment Processors
  • Advertising Agencies
It is important to keep this business simple and easy for customers. But we need minor change and improvement for business with feedback from professional pizza chefs and kitchen car business owners.  In addition, collaboration with partners for ordering systems and cashless payments is essential to specialize online.

2.9 Cost Structure
Next, about Cost Structure. Those items are picked up as follows.
  • Advertising      
  • Manufacturing 
  • Delivery
  • Salaries
  • Site & app operation
The main costs are for operating pizza oven cars and manufacturing high quality pizzas. We need to customize and improve the system to produce the products depending on the feedbacks from customers.

3. Future Perspective
We are aiming big success by this pizza oven car. Currently, the demands to have high quality foods at home, so this business will meet the demands of customers. Then, we hope to focus on how we can make customers feel satisfied with our service. Checking the reputations and feedbacks from consumers, we need to continue keeping to brush up our business.