Let’s visualize denseness of customers!

on
eye catch

1. Business Plan
People are interested in choosing restaurants with less customers cause they would like to place to get infected with virus. If people can notice the denseness of customers in the restaurant beforehand, people can choose restaurant smoothly. Hence we would like to support those user's convenience, we would like to start this visualization project.

2. Business Model Canvas
The core point for our project is to visualize denseness of customers using surveillance camera. In order to promote this service clearly to consumers, we made a simple catch phrase to fascinate users shown as follows.

"Let’s visualize denseness of customers!"

 Now let's consider each element of the Business Model Canvas.

2.1 Customer Segments
First, as for Customer Segments. Those items are picked up as follows.
  • Any individuals who would like to avoid dense place
  • Any individuals who would like to get customers during less customers
Our customer segments are simply all individuals caring about denseness outside. Not only for customers, this service is effective for business owners to get customers during time they have less customers.

2.2 Values Propositions
Next, about Values Propositions. Those items are picked up as follows.
  • Users can confirm the denseness of customers in site & app
  • Users can avoid dense place
  • Shops & restaurants can get customers during less customers
  • Protection of customers’ personal information
Our main mission is to give user experience to avoid dense places. Using this service, users can clearly find the latest information about how the place dense is.

2.3 Revenue Streams
Next, about Revenue Streams. Those items are picked up as follows.
  • Advertisement
  • Premium membership
Users can use this service for free and with advertisement. If users do not like the advertisement, they can join premium membership and remove the advertisement after paying.

2.4 Channels
Next, about Channels. Those items are picked up as follows.
  • Website(Desktop, Mobile)
  • App
We will create online site and apps to confirm the latest information about denseness of customers.

2.5 Customer Relationship
Next, as for Customer Relationship. Those items are picked up as follows.
  • Customer support
  • Feedbacks & Rating
Not only for end users, we should care about business owners to give us data of surveillance cameras. Unless the cares, we will lose trusts soon.

2.6 Key Activities
Next, about Key Activities. Those items are picked up as follows.
  • Site & App Development
  • Promotion
  • Customer support
Since we do not have physical places to put together customers, we can focus on business operations by developing better platform and promoting. 

2.7 Key Resources
Next, about Key Resources. Those items are picked up as follows.
  • The number of shops
  • The number of surveillance cameras 
  • Platform to visualize denseness of customers
In order to keep consumers enjoying the nice user experiment with better user interface, we need to develop platform and increase the number of shops and restaurants joining this project. 

2.8 Key Partners
Next, about Key Partners. Those items are picked up as follows.
  • Surveillance camera agencies
  • Engineers for image processing
  • Information Technology Partners
  • Advertising Agencies
In order to get the latest information from surveillance cameras, we need to cooperate with surveillance camera agencies. If we cannot cooperate with them, we should create own surveillance cameras and business owners need to start using our surveillance cameras. 

2.9 Cost Structure
Next, about Cost Structure. Those items are picked up as follows.
  • Advertising
  • Preparing for surveillance cameras                
  • Site development
  • Site operation
The main cost is for developing and operating platform. We need to get the latest information from surveillance cameras and show the information to site and app.

3. Future Perspective
It is important to have consensus with many shops and restaurants to link this visualization system to their surveillance cameras. Then, we need to insist the importance of this project so that we can increase the number of shops and restaurants join this project.