Let’s enjoy riddle adventures in shopping malls! - Experiential consumption business model

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1. Business Plan
Experiential consumption is one of marketing keywords. When we plan such an event for experiential consumption, we need to choose a theme which from children to old people can enjoy. Then, riddle is one of nice themes for broad range. Therefore, we would like to have riddle adventures in shopping malls to meet the demands for experiential consumption.

2. Business Model Canvas
We would like to set the following phrase as a catch phrase to attract customers. 

"Let’s enjoy riddle adventures in shopping malls!"

 Now let's consider each element of the Business Model Canvas.

2.1 Customer Segments
First, as for Customer Segments. Those items are picked up as follows.
  • Any individuals who would like to have events related riddles
  • Any individuals who would like to have events for local shopping mall
This time our customer is very simple. They are any individuals who would like to enjoy experiential consumptions in a wide public space. We assume that they will be interested in riddle and adventure event later.

2.2 Values Propositions
Next, about Values Propositions. Those items are picked up as follows.
  • Attendees can enjoy riddle events in big places
  • Organizers can have many customers in their shops
It would be convenient, if consumers can enjoy a small event in near shopping mall. Even for shopping mall owner, they have opportunities to get customers and support consuming there.

2.3 Revenue Streams
Next, about Revenue Streams. Those items are picked up as follows.
  • Pay per an order
Our customers to pay is business owners like shopping mall owners. They can pay per an order each time they have such riddle adventure event in a shopping mall. 

2.4 Channels
Next, about Channels. Those items are picked up as follows.
  • Website(Desktop, Mobile)
  • App
We will create simple websites and apps for contracting an event. In addition, we will also link with messenger apps so that customers can be accessed casually from there.

2.5 Customer Relationship
Next, about Customer Relationship. Those items are picked up as follows.
  • Customize events
  • Customer support
  • Feedbacks & Rating
It is assumed that individual attendees will be get bored if we will have same riddle adventure events. Then, we need to consultants and event planners can customize the riddle adventure event each time.

2.6 Key Activities
Next, about Key Activities. Those items are picked up as follows.
  • Creators of riddles
  • Printing Partners
  • Information Technology Partners
  • Promoters
  • Advertising Agencies
We should focus on planning attractive event to get many attendees. Therefore, we need to cooperate with creators of riddle, printing partners, promoters and so on.

2.7 Key Resources
Next, about Key Resources. Those items are picked up as follows.
  • The number of riddle creators
  • Platform to order events
In order to keep consumers enjoying the interesting riddle at each event, we need many riddles and customize such riddles for each event considering the local features. If we cannot make efforts in that point, we cannot continue to get many attendees.

2.8 Key Partners
Next, about Key Partners. Those items are picked up as follows.
  • Creators of riddles
  • Printing Partners
  • Information Technology Partners
  • Promoters
  • Advertising Agencies
It is important to keep this business simple for our customers to understand clearly. But we need minor change and improvement for business with consulting with leading event producers. 

2.9 Cost Structure
Next, about Cost Structure. Those items are picked up as follows.
  • Advertising
  • Printing            
  • Site development
  • Site operation
The main costs are for creating riddles and decorating event floor in a shopping mall. We need to customize and improve the concept and decorations depending on the feedbacks from customers.

3. Future Perspective
We would like to have successful system to achieve user experience to enjoy experiential consumption. Checking the reputations and feedbacks from consumers, we need to keep brush up our business.