Let’s create best videos using A/B testing !

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1. Business Plan
It is very important for companies to create videos for marketing. Many companies try creating but many consumers know only few videos are creative and attractive to customers. It is very difficult for even professional creators to create such videos cause the users feelings and trend are changing very flexibly. Therefore, we need to create videos with currying out experiments. As a result, we will start new business to create videos for marketing using by A/B testing.

2. Business Model Canvas
The important point for our business is to introduce A/B testing to video creation. In order to promote this service clearly, we made a simple catch phrase to fascinate users shown as follows.

"Let’s create best videos using A/B testing!"

 Now let's consider each element of the Business Model Canvas.

2.1 Customer Segments
First, as for Customer Segments. Those items are picked up as follows.
  • Any individuals who would like to create best videos with theoretical way
  • Any individuals who would like to use methods of growth hack
Our customer segments are mainly all individuals who would like to create better videos to fascinate audiences. In order to achieve the goal, we will introduce a tool of growth hack.

2.2 Values Propositions
Next, about Values Propositions. Those items are picked up as follows.
  • Users can create best videos to boost their business
  • Users can create videos with theoretical methods
  • Easy to order from online site
  • Protection for individual information
It is very important to have experiments for creating better products. Then, we would like to give better user experience by introducing A/B testing from growth hack tools. 

2.3 Revenue Streams
Next, about Revenue Streams. Those items are picked up as follows.
  • Pay per an order
  • Premium membership
As same as old business model to create videos, users can pay per and order. 

2.4 Channels
Next, about Channels. Those items are picked up as follows.
  • Website(Desktop, Mobile)
  • App
We will create online site and apps for booking video creation. After booking, we will visit or have online meeting with clients and create videos based on their requests.

2.5 Customer Relationship
Next, as for Customer Relationship. Those items are picked up as follows.
  • Advise on growth hack
  • Customer support
  • Feedbacks & Rating
It is important to advise as consultant of growth back. Therefore, we need to have rich customer support and rich consulting for better results of customers.

2.6 Key Activities
Next, about Key Activities. Those items are picked up as follows.
  • Site Development
  • Creation of several videos
  • Test those videos with A/B testing
  • Customer support
Since we do not have physical places to put together customers, we can focus on business operations by developing better platform. 

2.7 Key Resources
Next, about Key Resources. Those items are picked up as follows.
  • The number of video creators
  • Platform to order video creation
In order to keep consumers enjoying the nice user experiment with growth hacking tool, not only creating videos, we need to develop data platform to show latest data of experiments.

2.8 Key Partners
Next, about Key Partners. Those items are picked up as follows.
  • Video creators
  • Specialists on growth hacking
  • Information Technology Partners
  • Advertising Agencies
Our core business is videos creating and consulting on growth hacking. Therefore, we need to have those professional creators and consultants. If we cannot secure the quality and best resut, we will not be able to achieve customer success.

2.9 Cost Structure
Next, about Cost Structure. Those items are picked up as follows.
  • Advertising                                         
  • Site development
  • Site operation
  • Video production & consulting fees 
The main costs are consulting on growth hacking and video creation. For best results, we can invest these costs.

3. Future Perspective
A/B testing is one of tools for growth hacking. Then, we can introduce many ideas and tools from growth hacking and marketing to creating videos. Therefore, not only about A/B testing, we need to continue to hit up on new ideas and functions to fascinate users.