Find best partner with music ! - dating app by music preference

on
eye catch

1. Business Plan
It is difficult to find a nice partner having same interesting and preference. We are aiming for a dating app specializing music preference. Users can match other users with only recommendation based on music. As specializing one topic, we hope it enables users to find first topic to talk and it leads to find best partner.

2. Business Model Canvas
The important point for our business is to specialize in music for dating app users. In order to promote this service clearly, we made a simple catch phrase to fascinate users shown as follows.

"Find best partner with music!"

 Now let's consider each element of the Business Model Canvas.

2.1 Customer Segments
First, as for Customer Segments. Those items are picked up as follows.
  • Any individuals who would like to find a partner with same music preference
  • Any individuals who would like to share their favorite songs with people with same music preference
Our customer segments are mainly all individuals who would like to have partners and friends having same music preference. We hope that simple way enables to enhance user experience comparing with other many dating apps.

2.2 Values Propositions
Next, about Values Propositions. Those items are picked up as follows.
  • Users can find nice partners with same music preference
  • Users do not need to be worried about the topic to talk
  • Easy to fill out their music preference
  • Pay with online methods
It is very important to give first topic for users to communicate among users. In this case, they have only one topic forcibly. It is simply music. We believe the simple topic will give users smooth conversations and nice communications.

2.3 Revenue Streams
Next, about Revenue Streams. Those items are picked up as follows.
  • Pay per an order
  • Subscription
  • Premium membership
  • Advertisement
As same as other dating app, users can mainly use this app for free and with advertisement. Then, we can prepare for many functions to pay money. Then we need to consider many functions to fascinate users.

2.4 Channels
Next, about Channels. Those items are picked up as follows.
  • Website(Desktop, Mobile)
  • App
  • Marketing sites
We will create online site and apps for this dating app specializing in music. In addition, we will also link to other marketing sites to approach users.

2.5 Customer Relationship
Next, as for Customer Relationship. Those items are picked up as follows.
  • Report harmful users
  • Customer support
  • Feedbacks & Rating
It is assumed that we should support customers carefully by reporting harmful users and improving business by receiving feedbacks and ratings from customers. Unless the cares, we will lose trusts soon.

2.6 Key Activities
Next, about Key Activities. Those items are picked up as follows.
  • Platform Development
  • Customer support
  • Development of recommendation algorithm
Since we do not have physical places to put together customers, we can focus on business operations by developing better platform. 

2.7 Key Resources
Next, about Key Resources. Those items are picked up as follows.
  • The number of users
  • Platform to match users
In order to keep consumers enjoying the nice user experiment with the latest sensor product, we need to develop data platform to show latest data in fridge after setting up bluetooth. If we cannot create this rich online platform, we will not be able to achieve customer success.

2.8 Key Partners
Next, about Key Partners. Those items are picked up as follows.
  • Delivery Service Partners
  • Information Technology Partners
  • Payment Processors
  • Advertising Agencies
In order to keep consumers enjoying the nice online communication about recruitment, we need many users. If we cannot secure the quantity, we will not be able to achieve customer success.

2.9 Cost Structure
Next, about Cost Structure. Those items are picked up as follows.
  • Advertising             
  • Manufacturing        
  • Salaries
  • Site & app development
  • Site & app operation
The main costs are for developing and operating platform. We need to customize and improve the system to produce the products depending on the feedbacks from customers.

3. Future Perspective
Considering that we already have many dating app, our dating app specializing to only music is quite simple and possible to attractive users. Even though the system of this app is very simple, we need to continue to hit up on new ideas and functions to fascinate users.