A business model for video scouting - Let’s promote your abilities !

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1. Business Plan
Currently, the opportunities for young people to appeal their great abilities is decreasing. That's because the sports games and music concerts are usually cancelled because of virus pandemic. But, they need to appeal their ability for recruitment. Then, we would like to have a platform such students can upload their videos which appeal their ability, and recruitment staffs can find great ability. As a result, we hope those users can communicate each other and find future paths.

2. Business Model Canvas
The important point for our business is to promote abilities by students by themselves online. As a result, we hope recruitment staffs can find great abilities online. Therefore, a simple catch phrase to fascinate users is shown as follows.

"Let’s promote your abilities online!"

 Now let's consider each element of the Business Model Canvas.

2.1 Customer Segments
First, as for Customer Segments. Those items are picked up as follows.
  • Any individuals who would like to appeal abilities
  • Any individuals who would like to see great abilities 
  • Any individuals who would like to communicate with other users who have same interesting
  • Any individuals who would like to scout users with great abilities
Our customer segments are mainly individuals related to recruitment industry. For example, students who play sports. Under the situation the opportunities to  appeal abilities is decreasing, we hope to provide online place to appeal their great ability for recruitment. 

2.2 Values Propositions
Next, about Values Propositions. Those items are picked up as follows.
  • Users can appeal their abilities online with videos created by themselves
  • Users can find and scout users with great abilities online
  • Easy to communicate among users online
  • Easy to exchange tips among users
  • Protection for individual information
It is very important for customers to appeal their abilities online. We assume that they are accustomed to use video contents in social media. Then, it is very easy to find abilities using videos. We believe that the user experience would be a very big value.

2.3 Revenue Streams
Next, about Revenue Streams. Those items are picked up as follows.
  • Advertisement
  • Premium membership
As usual social media, we assume to gain profits from advertisement. If consumers join the premium membership, they can remove advertisement.

2.4 Channels
Next, about Channels. Those items are picked up as follows.
  • Website(Desktop, Mobile)
  • App
We will create online site and apps for online communication. In addition, we will also link with marketing sites to promote this service.

2.5 Customer Relationship
Next, as for Customer Relationship. Those items are picked up as follows.
  • Report harmful users
  • Recommend users to other users
  • Customer support
  • Feedbacks & Rating
It is assumed that we should support customers carefully by reporting harmful users and improving business by receiving feedbacks and ratings from customers. Unless the cares, we will lose trusts soon.

2.6 Key Activities
Next, about Key Activities. Those items are picked up as follows.
  • Platform Development
  • Customer support
  • Development of recommendation algorithm
Since we do not have physical places to put together customers, we can focus on business operations by developing better platform. 

2.7 Key Resources
Next, about Key Resources. Those items are picked up as follows.
  • The number of users who appeal abilities
  • The number of users who scout abilities
  • Platform to upload videos and communicate among users
In order to keep consumers enjoying the nice online communication about recruitment, we need many users. If we cannot secure the quantity, we will not be able to achieve customer success.

2.8 Key Partners
Next, about Key Partners. Those items are picked up as follows.
  • Recruitment staffs
  • Information Technology Partners
  • Advertising Agencies
It is important to keep users having a success. Then, we should make many recruitment staffs join this service beforehand. 

2.9 Cost Structure
Next, about Cost Structure. Those items are picked up as follows.
  • Advertising                      
  • Site & app development
  • Site & app operation
The main costs are for developing and operating platform. We need to customize and improve the system to produce the products depending on the feedbacks from customers.

3. Future Perspective
Not only profits, we are aiming big successes for students and young abilities using by this service. Then, wish to support users carefully. As a result, we hope the online way for recruitment will be very useful and future standard.