A business model for smart fridge - Get best recipe to optimize foods!

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1. Business Plan
It is very difficult to use foods in fridge without loss. If fridge can make us know all foods in fridge, alert old foods and recommend recipes in order to optimize foods in fridge, it would be awesome user experience. As the sensors develops, we can already manufacture smart fridges. Then, we are planning to propose new business using smart fridge.

2. Business Model Canvas
The important point for our business is to optimizing foods in a smart fridge. In order to promote this service clearly, we made a simple catch phrase to fascinate users shown as follows.

"Get best recipe to optimize foods!"

 Now let's consider each element of the Business Model Canvas.

2.1 Customer Segments
First, as for Customer Segments. Those items are picked up as follows.
  • Any individuals who would like to manage products in fridge automatically
  • Any individuals who would like to use the products in fridge without any loss
  • Any individuals who would like to optimize shopping
Our customer segments are mainly all individuals having current fridges. We hope that all users can feel the awesome experience using smart fridges.

2.2 Values Propositions
Next, about Values Propositions. Those items are picked up as follows.
  • Users can confirm all products in fridge by sensors with app
  • Users can get best recipes considering current products in fridge
  • Users can improve health condition by the best recipes
  • Users can manage recipes automatically everyday
It is very important for getting data of foods automatically and show the data on app to enhance user experience. In addition, users can receive recommended recipes to optimize foods in a fridge and optimize your health condition.

2.3 Revenue Streams
Next, about Revenue Streams. Those items are picked up as follows.
  • Pay per an order
  • Maintenance fees
  • Premium membership
  • Advertisement
As same as old revenue streams for fridge, mainly we will get profits per an order. In addition, we need set up rich customer support to answer users' question. That's because this kind of the latest product is more difficult for ordinary users. In order to keep user's trust and attractive points for smart fridges, we need care of users very well.

2.4 Channels
Next, about Channels. Those items are picked up as follows.
  • Website(Desktop, Mobile)
  • App
  • Marketing sites
We will create online site and apps for online ordering. In addition, we will also link to usual electronics retail stores to approach users.

2.5 Customer Relationship
Next, as for Customer Relationship. Those items are picked up as follows.
  • Automated Delivery
  • Recommend recipes
  • Alert old foods
  • Customer support
  • Feedbacks & Rating
It is assumed that we should support customers carefully by fixing troubles about sensor products. We need to tell about the risks to users beforehand. Unless the cares, we will lose trusts soon. As a positive relationship, we can recommend recipes and alert old foods for user experience.

2.6 Key Activities
Next, about Key Activities. Those items are picked up as follows.
  • Design & develop products
  • Platform development
  • Fix footballs
  • Q&A support for users
  • Promote products
Since we do not have physical places to put together customers, we can focus on business operations by developing better platform. 

2.7 Key Resources
Next, about Key Resources. Those items are picked up as follows.
  • Design & develop products
  • Online platform development
  • Promote products
In order to keep consumers enjoying the nice user experiment with the latest sensor product, we need to develop data platform to show latest data in fridge after setting up bluetooth. If we cannot create this rich online platform, we will not be able to achieve customer success.

2.8 Key Partners
Next, about Key Partners. Those items are picked up as follows.
  • Engineers to create algorithm to recommend best recipe for users
  • Electrical manufacturer
  • Supermarkets to promote foods
  • Information Technology Partners
  • Payment Processors
  • Advertising Agencies
It is important to have manufacturing partners to make sensitive sensor products. Not only usual manufacturing partners, we need engineers for data platform and recommend algorithms.

2.9 Cost Structure
Next, about Cost Structure. Those items are picked up as follows.
  • Advertising             
  • Manufacturing        
  • Salaries
  • Site & app development
  • Site & app operation
The main costs are for manufacturing, developing and operating platform. We need to customize and improve the system to produce the products depending on the feedbacks from customers.

3. Future Perspective
Not only getting data from fridges automatically, we need to develop some algorithms to recommend recipes and alert old foods to enhance user experiences. Therefore, we should keep watching user's feedback and food technology. Hope we can contribute to user's better experience itself.