A business model for creative cuisines videos! - Business model template

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1. Business Plan
As the number of opportunity to cook at home is increasing, people are frequently searching for the recipes in the internet. But it is very difficult to understands the steps to cook the recipe with only texts. Then, we would like to videos to make original cuisines. As a result, we hope we can contribute to better user experience.

2. Business Model Canvas
The point of our business is explaining how to cook creative cuisines with videos. Therefore, We would like to set the following as a catch phrase that tells our advantages to customers. 

"Let's learn creative cuisines with watching videos!"

 Now let's consider each element of the Business Model Canvas.

2.1 Customer Segments
First, as for Customer Segments. Those items are picked up as follows.
  • Any individuals who would like to cook new recipes
  • Any individuals who would like to confirm the cooking results quickly
Our customer segments are simply all individuals who cook at home. They need to have complicated steps and pay much money for inspections. Therefore, we would like to provide better user experience using underwater drones. 

2.2 Values Propositions
Next, about Values Propositions. Those items are picked up as follows.
  • Users can learn creative cuisines with videos easily
  • Users can watch the videos many times
  • Users can learn cuisines for free
It is very easier to understand how to cook recipes with watching videos rather than reading texts and photos. Therefore, we would like to give better user experience using video lecture.

2.3 Revenue Streams
Next, about Revenue Streams. Those items are picked up as follows.
  • Premium membership
  • Advertisement
Customers can watch the videos online for free basically. If they dislike to see advertisement in the screen, they can join premium membership.

2.4 Channels
Next, about Channels. Those items are picked up as follows.
  • Website(Desktop, Mobile)
  • App
We assume many people are searching for recipes by smartphones. Then, we need to mainly focus on creating mobile app with user friendly interface. 

2.5 Customer Relationship
Next, about Customer Relationship. Those items are picked up as follows.
  • Recommend cuisines
  • Customer support
  • Feedbacks & Rating
Not only searching recipes, we had better recommend recipes based on user's preference and search history to enhance user experience.

2.6 Key Activities
Next, about Key Activities. Those items are picked up as follows.
  • Site Development
  • Create recipes
  • Create videos
  • Development of recommendation algorithm
  • Promotion
  • Customer support
Our main activity is creating many videos to explain how to cook recipes. In addition, we should prepare for platform to show our videos. 

2.7 Key Resources
Next, as for Key Resources. Those items are picked up as follows.
  • The number of chefs
  • The number of video creators
  • Platform to manage videos
We will create websites and apps to show many cooking videos smoothly. If users feel stress when they watch videos because of the low speed, they will leave our service soon.

2.8 Key Partners
Next, about Key Partners. Those items are picked up as follows.
  • Professional chefs
  • Video creators
  • Information Technology Partners
  • Advertising Agencies
We assume we will cooperate with professional chefs for creating creative cuisines and cooking for videos.

2.9 Cost Structure
Next, about Cost Structure. Those items are picked up as follows.
  • Advertising                               
  • Rental fees of kitchen studios             
  • Site development
  • Site operation
  • Video production fees
As required expenses, we need to pay for rental fees of kitchen studios, salaries for professional chefs and video creation. In addition, we should customize how much we need to pay for the platform development based on our business growth.

3. Future Perspective
The service to explain something with videos is very helpful for users to understand. Then, it is worth to make video contents in order to enhance user experience. In addition to this service to make videos to explain how to cook creative cuisines, we would like to continue to think about new business models using videos for education genre.