Subscription business for truffles with online shipping - New Business Plan

on
eyecatch

1. Business Plan
Truffle - it is called black diamond in a forest. Gourmet people are crazy for the food. If we can eat truffle every day, we would be most pleased ever. On the contrary, the truffle is not common food for home kitchen because of the scarcity. Then, we would like to realize the delivery of truffle for home kitchen. We believe we can connect the truffle hunters and ordinary consumers well. As a result, people will enjoy truffle freely at their own kitchens.

2. Business Model Canvas
The point of our subscription business for truffle delivery is that we provide the online platform to connect truffle hunters and consumers. In addition, our target of consumers is people who don't care about the price and want to get high quality foods. Then, we hope that the online marketplace specialized for truffle will be fascinating gourmet consumers and they will continue to buy the truffle with the convenient way such as just register for subscription. Therefore, We would like to set the following as a catch phrase that expresses the ideal form of the store. 

"Receive selected truffles every month by shipping!"

 Now let's consider each element of the Business Model Canvas.

2.1 Customer Segments
First, as for Customer Segments. Those items are picked up as follows.
  • Any individuals who want to get truffles periodically
  • Any restaurants who want to have truffles periodically
  • Any truffle hunters who want to sell their truffles to many consumers by shipping
As we said before, we will offer just marketplace to connect consumers and truffle hunters. Then, the consumers are interested in expensive truffle and don't care about the price. Considering the cureent difficulty to get truffle for usual consumers, we believe the demands for selling and buying the expensive truffle will meet clearly.

2.2 Values Propositions
Next, about Values Propositions. Those items are picked up as follows.
  • Get fresh truffles  every month automatically
  • Hunters can sell to many consumers
  • The products are just shipped. No direct contact between hunters and customers
  • Easy to register for subscription from online site and app
  • Pay with online methods
It is difficult to get truffle. If the consumers can get such as rare truffle periodically, it would be valuable for them. In addition, the truffle hunters can have the stable customers. 

2.3 Revenue Streams
Next, about Revenue Streams. Those items are picked up as follows.
  • Subscription
  • Premium membership
Customers can order the fresh truffle every month by just registering for subscription. In addition, if consumers join the premium membership, they can buy individual truffle from hunters as a special option.

2.4 Channels
Next, about Channels. Those items are picked up as follows.
  • Website(Desktop, Mobile)
  • App
  • Marketing sites
We will create websites and apps for marketplace to connect consumers and producers. In addition, we will also link with sites from delivery companies and other point services so that customers can be accessed from there.

2.5 Customer Relationship
Next, about Customer Relationship. Those items are picked up as follows.
  • Register for subscription
  • Delivery from truffle hunters
  • Customer support
  • Feedbacks & Rating
It is assumed that individual customers will place their own orders from their smartphone. Then, create a mechanism to improve business by receiving feedbacks and ratings from customers who purchased our products.

2.6 Key Activities
Next, about Key Activities. Those items are picked up as follows.
  • Hunt and maintain fresh truffles
  • Ship products from hunters to members every month
  • Platform Development
Since we do not have physical stores, we can focus on business operations more than usual. Then, we need to plan many events to promote truffle.

2.7 Key Resources
Next, about Key Resources. Those items are picked up as follows.
  • The number of products
  • The quality of products 
  • Platform to order
  • Platform to manage shipping for products
  • Discount tickets
In order to keep consumers and producers distributing the products, we need very stable online marketplace to order and manage shipping for truffle. If we cannot have that system, we will lose the trust from consumers for sure. 

2.8 Key Partners
Next, about Key Partners. Those items are picked up as follows.
  • Truffle Hunters
  • Delivery Service Partners
  • Information Technology Partners
  • Payment Processors
  • Advertising Agencies
It is important to keep this business simple. But we need minor change and improvement for business with consulting with leading truffle hunters. In addition, collaboration with partners for ordering systems and cashless payments is essential to specialize online.

2.9 Cost Structure
Next, about Cost Structure. Those items are picked up as follows.
  • Advertising
  • Delivery
  • Site & app operation
  • Salaries
The main costs are for developing and maintaining the online marketplace. We need to customize and improve the system depending on the feedbacks from customers.

3. Future Perspective
We would be very pleased if the truffle will be distributed as we like. We hope not only gourmet people but also usual consumers can enjoy the very fancy foods that truffle using by our service in the future.