Subscription business for herbs with online shipping - New Business Plan

on
eyecatch


1. Business Plan
As people are getting to be interested in organic products for their health condition, natural herbs are getting popular these days. In addition to the good points for health, consumers are getting to notice that the taste of organic herbs is so nice. Many consumers are already big fans of the expensive but healthy herbs. 

On the contrary, getting seeds of rare herbs and growing up them are not easy and cost money ant time. Without saying, growing up herbs without using agricultural chemicals is a very important factor. We believe that consumers will be pleased if they can get selected rare herbs by shipping periodically. Considering the market of expensive organic herbs will grow bigger as the popularity and demand will be bigger, as the next business plan, we would like to consider the herb business. As a business form, we will specialize in online market platform that connect between consumers and producers considering the optimization of price and cost.

2. Business Model Canvas
The point is that we want to sell for individuals who don't care about the price and want to get high quality foods. Then, we hope that the online marketplace specialized for organic herbs will be fascinating consumers and they will continue to buy the products with the convenient way such as just register for subscription. Therefore, We would like to set the following as a catch phrase that expresses the ideal form of the store. 

"Receive selected herbs every month by shipping!"

 Now let's consider each element of the Business Model Canvas.

2.1 Customer Segments
First, as for Customer Segments. Those items are picked up as follows.
  • Any individuals who want to get every kinds of herbs
  • Any restaurants who want to have herbs periodically
  • Any herb producers who want to sell their herbs to many consumers by shipping
As we said before, we will offer just marketplace to connect consumers and producers. Then, the consumers are interested in tasty herbs and don't care about the price. The producers are growing up many kinds of herbs and high quality one. We believe the demands for selling and buying the expensive herbs will meet clearly.

2.2 Values Propositions
Next, about Values Propositions. Those items are picked up as follows.
  • Get organic herbs every month automatically
  • Get unknown and rare herbs
  • Herb producers can sell to many consumers
  • The products are just shipped. No direct contact between producers and customers
  • Easy to register for subscription from online site and app
  • Pay with online methods
It is difficult to grow up rare herbs. If the consumers can get such nice herbs periodically, it would be valuable for them. In addition, the producers can have the stable customers and produce the products stably. 

2.3 Revenue Streams
Next, about Revenue Streams. Those items are picked up as follows.
  • Subscription
  • Premium membership
Customers can order the organic herbs by just registering for subscription. In addition, if consumers join the premium membership, they can buy individual herbs from producers.

2.4 Channels
Next, about Channels. Those items are picked up as follows.
  • Website(Desktop, Mobile)
  • App
  • Marketing sites
We will create websites and apps for marketplace to connect consumers and producers. In addition, we will also link with sites from delivery companies and other point services so that customers can be accessed from there.

2.5 Customer Relationship
Next, about Customer Relationship. Those items are picked up as follows.
  • Register for subscription
  • Delivery from producers
  • Customer support
  • Feedbacks & Rating
It is assumed that individual customers will place their own orders from their smartphone. Then, create a mechanism to improve business by receiving feedbacks and ratings from customers who purchased our products.

2.6 Key Activities
Next, about Key Activities. Those items are picked up as follows.
  • Produce every kinds of herbs
  • Ship herbs from producers to members every month
  • Platform Development
Since we do not have physical stores, we can focus on business operations more than usual. Then, we need to plan many events to promote herbs.

2.7 Key Resources
Next, about Key Resources. Those items are picked up as follows.
  • The number of herb
  • The quality of herbs 
  • Platform to order
  • Platform to manage shipping for herbs
  • Discount tickets
In order to keep consumers and producers distributing the products, we need very stable online marketplace to order and manage shipping for herbs. If we cannot have that system, we will lose the trust from consumers for sure. 

2.8 Key Partners
Next, about Key Partners. Those items are picked up as follows.
  • Herb producers
  • Delivery Service Partners
  • Information Technology Partners
  • Payment Processors
  • Advertising Agencies
It is important to keep this business simple. But we need minor change and improvement for business with consulting with leading herb producers. In addition, collaboration with partners for ordering systems and cashless payments is essential to specialize online.

2.9 Cost Structure
Next, about Cost Structure. Those items are picked up as follows.
  • Advertising
  • Delivery
  • Site & app operation
  • Salaries
The main costs are for developing and maintaining the online marketplace. We need to customize and improve the system depending on the feedbacks from customers.

3. Future Perspective
We are aiming for big proceedings from the online herb business. There are the demands for sure. Checking the reputations and feedbacks from consumers, we need to keep brush up our business. If you are interested in our new business model, you can refer the model for your business freely.