Online Cat Cafe Business - New Business Plan

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eye catch

1. Business Plan
During the lockdown for covid-19, we need to stay home. Although it is for the safe but we have a lot of stress and need to reduce stress. Then, we plant broadcast the realtime videos of cats so that customers can be healed well. If we can communicate with cats online, we do not have any risk to get infected. Then, we can feel free to enjoy the nice time with cute cats.

2. Business Model Canvas
The point for our online cat cafe business is that we can feed cats as same as physical cat cafe. Then, we hope that the online cat cafe makes customers at home relaxed and healed well. Therefore, We would like to set the following phrase as a catch phrase to attract customers. 

"Be relaxed with feeding cats online!"

 Now let's consider each element of the Business Model Canvas.

2.1 Customer Segments
First, as for Customer Segments. Those items are picked up as follows.
  • Any individuals who love cats
This time our customer is very simple. They are any individuals who love cats. We expect current customers for physical cat cafe to use this service mainly. If the current customers satisfy with this service, the good reputations will expand naturally to new customers who never tried this cat cafe service.

2.2 Values Propositions
Next, about Values Propositions. Those items are picked up as follows.
  • Easy to communicate with cats  from online site and app
  • No risk to get infected with any virus cause customers can keep staying
  • Pay with online methods
It is difficult to visit cat cafe now considering current situation under covid-19. If we can communicate with cute cats online, we will be relaxed and healed well. We believe that the online relaxation would be a very big value.

2.3 Revenue Streams
Next, about Revenue Streams. Those items are picked up as follows.
  • Admission fee for watching an hour
  • Service fees
  • Premium membership
Customers can enter the online room by paying for admission fee per an hour. In addition, they can feed real foods by paying service fees. If consumers join the premium membership, they can enjoy special service for only membership.

2.4 Channels
Next, about Channels. Those items are picked up as follows.
  • Website(Desktop, Mobile)
  • App
We will create websites and apps for online room to connect consumers and cats. In addition, we will also link with messenger apps so that customers can be accessed from there.

2.5 Customer Relationship
Next, about Customer Relationship. Those items are picked up as follows.
  • Register for the membership
  • Pay for foods to feed cat
  • Customer support
  • Feedbacks & Rating
It is assumed that individual customers will place their own orders from their smartphone. Then, create a mechanism to improve business by receiving feedbacks and ratings from customers who purchased foods for cats.

2.6 Key Activities
Next, about Key Activities. Those items are picked up as follows.
  • Broadcast videos of cats in real time
  • Customers pay for foods and keepers feed cats
  • Platform Development
Since we do not have physical stores to put together customers, we can focus on business operations for broadcasting cute cats more than usual. Then, we need to plan many events to promote cute cats.

2.7 Key Resources
Next, about Key Resources. Those items are picked up as follows.
  • Platform to broadcast the life of cats
  • Platform to manage shipping for herbs
  • Discount tickets
  • Point cards
In order to keep consumers enjoying the relaxing atmosphere, we need very stable online room to broad cast cats. If we cannot have that system, we will lose the trust from consumers for sure. 

2.8 Key Partners
Next, about Key Partners. Those items are picked up as follows.
  • Many Cats
  • Cat Keepers
  • Videographers
  • Food Suppliers
  • Information Technology Partners
  • Payment Processors
  • Advertising Agencies
It is important to keep this business simple. But we need minor change and improvement for business with consulting with leading herb producers. In addition, collaboration with partners for ordering systems and cashless payments is essential to specialize online.

2.9 Cost Structure
Next, about Cost Structure. Those items are picked up as follows.
  • Advertising
  • Rent of the house for cats
  • Site & app operation
  • Salaries
The main costs are for developing and maintaining the online room. We need to customize and improve the system depending on the feedbacks from customers.

3. Future Perspective
We are aiming for big proceedings from the online cat cafe business. But we should focus on how we can make customers feel relaxed with cats considering current virus situation. There are the demands for sure. Checking the reputations and feedbacks from consumers, we need to keep brush up our business. If you are interested in our new business model, you can refer the model for your business freely.