Smart Plush Business for Pet Therapy - New Business Plan

on
eyecatch


1. Business Plan
Demands for pet therapy is growing as the population ages. The market is expanding as more old people buy pets as they get older. However, we must also consider the loads on the animals and the sadness when the animals die.
Then, for next business plan, we are thinking of pet therapy that utilizes smart plush toys as an alternative to pet therapy. The smart stuffed animal has a sensor and artificial intelligence implemented, and it learns what the owner has said and how to hold it, and also has conversations and cute reactions.

2. Business Model Canvas
While making the most of the existing effects of pet therapy, let's create the following catchphrase so that the goodness of the smart plush can be transmitted.

"Feel relaxed with smart plush instead of pet therapy!"

Next, let's build a business model canvas and think about a smart plush business model!.

2.1 Customer Segments
First, about Customer Segments. Those items are picked up as follows.
  • Any individuals who want to have cute pets
  • Any individuals who want to have conversations as therapy
  • Medical organizations to introduce pet therapy
Considering the demands of pet therapy, all individuals are our targets as customers. Especially, the older people are main targets. We would also like to have a system that can be distributed in large numbers not only for individual customers but also for corporate events and parties.

2.2 Values Propositions
Next, about Values Propositions. Those items are picked up as follows.
  • Easy to get benefits of pet therapy
  • Prevent from dementia by having conversations with smart stuffed dolls
  • Create original pets with customizing for each user
  • Easy to confirm the activity and sensor data from app
  • Never feel shocks from death of pets
  • Easy to order with online site and app
By not having a store, we can eliminate fixed costs such as personnel expenses and rent. So we can focus on providing quality smart plushes while keeping the price down. And it's also important to create good-healing products like considering owner's health conditions by having conversations.

2.3 Revenue Streams
Next, about Revenue Streams. Those items are picked up as follows.
  • Pay per a plush
  • Fixing plushes
  • Premium membership
We take same revenue streams with existing model for selling plush. Then, customers pay money per a plush when they buy those products. In addition, they need to pay fixing money for their plushes. 

2.4 Channels
Next, about Channels. Those items are picked up as follows.
  • eCommerce sites
  • Marketing sites
  • Physical stores
Mainly, we will buy those smart plushes on both physical and online stores. However, we do not have own physical stores and online stores so that decrease the management costs. We need to utilize eCommerce sites and marketing sites well.

2.5 Customer Relationship
Next, about Customer Relationship. Those items are picked up as follows.
  • Self order
  • Sell in toy shops
  • Fixing stuffed dolls
  • Customer support
  • Feedbacks & Rating
It is assumed that individual customers will order from eCommerce sites and local stores. Then, we utilize current mechanism to improve business by receiving feedbacks and ratings on eCommerce sites and some social media.

2.6 Key Activities
Next, about Key Activities. Those items are picked up as follows.
  • Character Designers
  • System & Sensors Architect
  • Artificial Intelligence Engineers
  • Manufacturing Partners
  • Sales Partners
  • Delivery Service Partners
  • Advertising Agencies
Since we do not have own stores, we can suppress business operations more than usual, We can focus on planning and manufacturing popular products.

2.7 Key Resources
Next, about Key Resources. Those items are picked up as follows.
  • The number of smart plushes
  • Quality of artificial intelligence
  • Cloud Platform to learn for owners
Not only selling high quality products, creating a system that is easy to collect personal information to utilize for artificial intelligence for each smart plush. If that system can be created, we think that customer data can be analyzed firmly. We can analyze trends in popular menus and use them to develop new products.

2.8 Key Partners
Next, about Key Partners. Those items are picked up as follows.
  • Character Designers
  • System & Sensors Architect
  • Artificial Intelligence Engineers
  • Manufacturing Partners
  • Sales Partners
  • Delivery Service Partners
  • Advertising Agencies
It is possible to manufacture it in-house, but if possible, we would like to focus on developing attractive plushes. Then, the manufacturing itself will be outsourced. In addition, collaboration with other character companies will help to make these products more popular in terms of marketing strategy.

2.9 Cost Structure
Next, about Cost Structure. Those items are picked up as follows.
  • Advertising
  • Manufacturing
  • Delivery
  • Site & app operation
  • Salaries
The main costs are about system construction and operation. One of the features is that it can significantly reduce store maintenance costs and personnel costs.

3. Future Perspective
We believe that the demands for cute things to heal people will increase dramatically considering current stressful society. It is important to continue flexibly developing cute products by using the latest technology such as sensors and artificial intelligence. Therefore, we can realize high quality products similar with digital transformation for better user experience.