Expensive white bread shop specializing online delivery - New Business Plan

on
white bread


1. Business Plan
Bread is one of most common food in the world. These days, the demands of high quality bread using organic ingredients has been increasing. In addition to the good points for health, consumers are getting to notice that the taste of organic white bread is amazingly good. Many consumers are already big fans of the expensive white bread. We believe that the market of expensive white bread will grow bigger as the popularity and demand will be bigger. Then, as the next business plan, we would like to consider expensive white bread specialty store for consumers aiming to get high quality foods. As a business form, we will specialize in online delivery that does not have a store considering the optimization of price and cost.

2. Business Model Canvas
The next business plan is to start expensive white bread shop specializing in online delivery. The point is that we want to sell for individuals who don't care about the price and want to get high quality foods. Then, we hope that the speciality shop will be fascinating consumers and they will continue to buy bread. Therefore, We would like to set the following as a catch phrase that expresses the ideal form of the store. 

"Enjoy the high quality of expensive white bread by ordering online!"

 Now let's consider each element of the Business Model Canvas.

2.1 Customer Segments
First, as for Customer Segments. Those items are picked up as follows.
  • Any individuals who want to  have really tasty white bread
  • Any individuals who are caring about organic ingredients
As we said before, all individuals who are interested in tasty white bread and don't care about the price. Our product is high quality but expensive for sure. But the way, we believe the consumers will be satisfied with the quality per cost. In addition, we plan to have only online shop to save any costs. Then, we would like to reach individuals with smartphones and accessing to internet.

2.2 Values Propositions
Next, about Values Propositions. Those items are picked up as follows.
  • Expensive price but high quality
  • Simple recipe
  • Good for health and beauty
  • not specialized to human skill
  • No contact between producers and customers
  • Easy to order with online site and app
  • Pay with online methods
By not having a store, we can eliminate fixed costs such as personnel expenses and rent. So we can focus on providing high quality bread. It is very important to keep the quality of bread in order to keep popularity. We need to fascinate consumers with the organic ingredients and best taste.

2.3 Revenue Streams
Next, about Revenue Streams. Those items are picked up as follows.
  • Pay per an order
  • Subscription
  • Premium membership
Customers can order the expensive bread online for individual purchases. In addition, consumers have an option to select subscription model. They can buy the bread without any limit a month. If the consumers would get special service, they can join premium membership service so that customers can receive services limited to members.

2.4 Channels
Next, about Channels. Those items are picked up as follows.
  • Website(Desktop, Mobile)
  • App
  • Marketing sites
Mainly websites and apps, as there are no stores and we are focused on online. In addition, we will also link with sites from delivery companies and other point services so that customers can be accessed from there.

2.5 Customer Relationship
Next, about Customer Relationship. Those items are picked up as follows.
  • Self order
  • Automated Delivery
  • Customer support
  • Feedbacks & Rating
It is assumed that individual customers will place their own orders from their smartphone. Then, create a mechanism to improve business by receiving feedbacks and ratings from customers who purchased our products.

2.6 Key Activities
Next, about Key Activities. Those items are picked up as follows.
  • Plan recipes for bread with high quality
  • Produce bread with organic ingredients
  • Delivery to consumers
  • Platform Development
Since we do not have a store, we can suppress business operations more than usual. We can focus on planning and manufacturing popular recipes. The key point is to keep to satisfy consumers with the high quality of bread.

2.7 Key Resources
Next, about Key Resources. Those items are picked up as follows.
  • The number of bread
  • Quality of bread
  • Platform to order
  • Discount tickets
Not only selling the bread, we need to prepare the steady system to order the high quality bread. If that system can be created, we will lose the trust from consumers. 

2.8 Key Partners
Next, about Key Partners. Those items are picked up as follows.
  • Bakers
  • Recipe Designers
  • Food Delivery Service Partners
  • Information Technology Partners
  • Payment Processors
  • Advertising Agencies
It is important to keep this business simple. But we need minor change and improvement for business with consulting with nice bakers and recipe designers. In addition, collaboration with partners for ordering systems and cashless payments is essential to specialize online.

2.9 Cost Structure
Next, about Cost Structure. Those items are picked up as follows.
  • Advertising
  • Manufacturing
  • Delivery
  • Site & app operation
  • Salaries
The main costs are about producing the high quality bread. We don't care how we will cost for these machine and ingredients. 

3. Future Perspective
We are aiming for big proceedings from the expensive white bread. There are the demands for sure. Checking the reputations and feedbacks from consumers, we need to keep brush up our business. If you are interested in our new business model, you can refer the model for your business freely.