Cheese tea shop specializing in online delivery - New Business Plan

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1. Business Plan
In consumer market, drinks such as tea and coffee are very popular as business all around the world. The famous stores are so popular that they can line up for a long time. However, it is also true that there are consumers who leave the purchase because it is troublesome to wait when there is a line. And, with covid-19 being the epidemic, more and more people want to have funs at home instead of going to the stores to deal with infectious diseases. Meanwhile, as the next business plan, I would like to consider cheese tea specialty store that is very popular with young people. As a business form, we will specialize in online delivery that does not have a store.

2. Business Model Canvas
The next business plan is a cheese tea store specializing in online delivery. The point we want to sell in the store is to sell installations to young people and tastes to adults. Them, we hope that the store will be popular with a wide range of people from young people to adults. Therefore, We would like to set the following as a catch phrase that expresses the ideal form of the store. "Enjoy the taste and installation easily with online delivery for cheese tea!" Now let's consider each element of the Business Model Canvas.

2.1 Customer Segments
First, about Customer Segments. Those items are picked up as follows.
  • Any individuals with smartphones
  • Enterprises to organize parties & events
All smartphone users are your targets as customers. We would also like to have a system that can be distributed in large numbers not only for individual customers but also for corporate events and parties.

2.2 Values Propositions
Next, about Values Propositions. Those items are picked up as follows.
  • Reasonable price
  • High quality
  • Many recipes
  • Freshness
  • Fashionable and trend drinks
  • not specialized to human skill
  • No contact between producers and customers
  • Easy to order with online site and app
  • Pay with online methods
By not having a store, we can eliminate fixed costs such as personnel expenses and rent. So we can focus on providing quality drinks while keeping the price down. And it's also important to create good-looking products that are not only taste-conscious but also installation-conscious.

2.3 Revenue Streams
Next, about Revenue Streams. Those items are picked up as follows.
  • Pay per order
  • Subscription
  • Premium membership
Even if we don't have a store, customers still pay as usual for individual purchases. Then introduce a subscription or subscription model. Also, prepare a premium membership service so that customers can receive services limited to members.

2.4 Channels
Next, about Channels. Those items are picked up as follows.
  • Website(Desktop, Mobile)
  • App
  • Delivery Agencies
  • Marketing sites
Mainly websites and apps, as there are no stores and we are focused on online. In addition, we will also link with sites from delivery companies and other point services so that customers can be accessed from there.

2.5 Customer Relationship
Next, about Customer Relationship. Those items are picked up as follows.
  • Self order
  • Automated Delivery
  • Feedbacks & Rating
It is assumed that individual customers will place their own orders from their smartphone. Then, create a mechanism to improve business by receiving feedbacks and ratings from customers who purchased our products.

2.6 Key Activities
Next, about Key Activities. Those items are picked up as follows.
  • Plan recipes for fashionable and tasty cheese tea
  • Produce cheese tea quickly
  • Delivery to users
  • Platform Development
Since we do not have a store, we can suppress business operations more than usual, We can focus on planning and manufacturing popular recipes.

2.7 Key Resources
Next, about Key Resources. Those items are picked up as follows.
  • The number of drinks
  • Quality of drinks
  • Platform to order
  • Recommendation algorithm
  • Discount tickets
Not only selling high quality cheese tea, creating a system that is easy to order is also very important. If that system can be created, I think that customer data can be analyzed firmly. From there, we can analyze trends in popular menus and use them to develop new products.

2.8 Key Partners
Next, about Key Partners. Those items are picked up as follows.
  • Recipe Planners
  • Manufacturing Partners
  • Food Delivery Service Partners
  • Information Technology Partners
  • Payment Processors
  • Advertising Agencies
It is possible to manufacture it in-house, but if possible, we would like to focus on developing attractive menus. Then, the manufacturing itself will be outsourced. In addition, collaboration with partners for ordering systems and cashless payments is essential to specialize online.

2.9 Cost Structure
Next, about Cost Structure. Those items are picked up as follows.
  • Advertising
  • Manufacturing
  • Delivery
  • Site & app operation
  • Salaries
The main costs are about system construction and operation. One of the features is that it can significantly reduce store maintenance costs and personnel costs.

3. Future Perspective
Our product cheese tea is popular with young people now, but the trends are always changing. I think it is important to continue flexibly developing menus that will lead to popular installations. Therefore, we can reduce fixed costs such as store rent and personnel expenses of sales staff, I think we need to continue to improve such as developing new menus and systems that make it easy to order to provide a better user experience.